For months I couldn't shake it - I wanted to make something no one else had. But it wasn't just a product - it was a story. The story was about me and then it hit me, it wasn't just about me it is about YOU too. Other brands sell "tough" I needed to sell "tough and beautiful". It's always shown in my work - but this collection was different. This collection was built over time, built on experiences and stories. The stories that built me.
I am a solo rider and when I swing up and ride out alone I want to feel different. I want to feel beautiful. Classy, strong-woman beautiful. Not fussy beautiful. I want my clothes and my gear to work as hard as I do, and to make me feel good while they do it.
So I made them. The collection is coming.